I found these two brilliant idea
of re-interpreting old Korean folk art into...
its own commercial art.
1. Grill5
( The original artwork below comes from Chosun Dynasty.
Drawn by Shin Yoon-Bok, titled "Wol-Ha-Jeong-In" (월하정인)
Obviously, the man and the woman are attracted to each other,
meeting illegally when everybody's asleep.
Despite the moon is even facing the ground, keeping their secrets,
the woman and the man have different paths to take
that this love cannot be made through.
It was fun to see contemporized,
and some kind of rhetoric sense is melted in
Grill5 commercial that man has brought the best food
to the woman and guiding the way to go out in a quiet night.
If you can read Korean, visit the link below
to go into a depth about the secret of this painting.
It even shares the secret of the time they met each other based on
the shape of the moon...
Lot of historians assume that they met at 11:50pm )
2. Gook-Dae-Ddok-Bbok-E (국대떡볶이)
국대떡볶이 is a franchised Korean stewed rice-cake restaurant.
It's not a fancy restaurant, rather it's more like Subway
or a Quizno feel, where you order, eat and go, fast.
But! it's NOT a fast-food! 떡볶이 is quiet a mid-level difficulty food.
Anyways, I was walking by 삼청동,
and I saw this big poster during a hot-humid summer
right infront of 국대떡볶이.
The drawing is famous-
Everyone knows it because they are the character from Korean textbook!
Her name is ALWAYS 영희
and his name is ALWAYS 철수.
영희 ( Young-Hee ) & 철수 ( Cheol-Soo ).
It's always a friendly reminder whenever I see them.
( Below is the original characters of Cheol-Soo and Young-Hee
from elementary textbook. Since it's a textbook,
they always say the nicest things about each other,,,, you know
the textbook dialogue - nothing surprised.
Now these days, people use these
two characters that they make fun of each other and make postcard
out of it or a sticker. Even Kakaotalk use these two characters
and sell online store to use as a emoticon. )
