Wednesday, May 20, 2015

1/2 Left? 1/2 Gone?

Can't believe almost 1/2 of year 2015 has past
until
.
.
.
I countered Nordstrom's website.




Friday, May 1, 2015

GYMBOREE 16SS Product summit in San Francisco

Mar.17.2015 -Mar.20.2015
Attended Namyang intl's first Gymboree product summit fair.
Developed 90 styles knit and woven based on the trend and
developed 30 styles of graphics.
All the graphics are from my creativity.

It was definitely not an easy task, but it was worth it.
Hadn't been awhile in bay area since I graduated high school in Palo Alto.
Felt like I visited hometown :^)
got to see my old friends back in junior high.

voila
here is a snap of two months of hard-work

(below: sequin + applique)


(below: one-point graphic)


(below: one-point graphic)


(below: applique embroidery)


(below: print + puff print)


(below: print +washing)


(below: applique + embroidery)


(below: print on terry)



(below: print +applique +embroidery)


 (below: suspenders idea in applique + embroidery)


(below: print +puff print+ nickel free dome)


Tuesday, April 28, 2015

Wednesday, April 22, 2015

어쩌다 어른-


Just realizing myself that I'm turning 30 next year in Korean age...
felt - ' I should try something wild.'

the list goes on...



erased "어" to "서" from photoshop

Monday, April 20, 2015

Opening a day with

a GREAT coffee makes work-efficiency go high.
Don't you think?



rushing & going to work 


Monday, August 25, 2014

Branding Korean food - KIM BOP! ( 국민음식 김밥! )

Finally finally
all this time 
I have been waiting to 
eat "Kim-Sun-Seng" kimbop at Migeum station ( 미금역 @ 분당).
It's finally open.

Why I like?
because of its clean taste and it comes in a pretty package!

Kim-Sun-Seng (김선생), Teacher Kim, 
was named after Korean most common last name, Kim. 
However, the word itself of "KIM" also means
 one of the most popular Korean side-dish, salted dried laver 
(black wrapped paper you see in sushi - aka kim-bop in Korean).

I am thrilled to introduce franchised Kim-Sun-Seng (김선생)
because there was no one who could even
think to "brandize" Korean popular snack food. 
Our parent's generation ate kim-bop to eat fast and be filled.

But now, design matters in this generation.

An ordinary Kim-Sun-Seng (김선생) designed 
their own package with a sweet sense of portable hand-wash paper. 
Kim-Sun-Seng (김선생) food is absolutely delicious!
They only use farm-raised chicken egg, 
non-chemical radish, and traditionally pressed sesame oil that
 continued ever since 53 years ago.

The price is about 50cents higher than other ordinary kim-bop, but
to receive pretty packaged kim-bop with fresh ingredients, it's worth it.

visit their website:


 the bottom one is a plain-kim bop i ordered this morning for a lunch.
But it's filled! Less rice, more fresh vegetables :^) 
which I prefer ...




Sunday, August 17, 2014

To Hyun-Jin Ryu!

It was one of my bucket-list
to send a letter to Hyun-Jin Ryu, a world-star baseball player, since 
our names are the same, as well as our age.

I heard from the news that he's injured badly last week.
So, I think it's a perfect time for me to encourage with
a warm message and a small drawing.
hope he likes it :^D

Just to note -
we look different.
I am a tiny girl, he's a big guy.
well- i am sending it today!!! finally.. hehe